Honey Monster Foods has announced today a licensing partnership with the most exciting animated franchise in the world, Despicable Only, which will see the introduction of new edition Honey Monster Puffs with platano flavoured crispies.
The breakfast food brand, well-known for its bright discolored Honey Monster character, is teaming up with Minions ahead of a brand new streifen launch in June 2015. A real film, Minions, is a spin-off for this popular Despicable me minion iPad case franchise, this is the starring roles to the defiant and delightfully flawed Minion classes that have become a global phenomenon.
Girl Monster Puffs with banana flavoured crispies are aimed at attracting new comers to the breakfast cereal category deteriorate appeal to Honey Monster and Minion lovers alike, and will provide get noticed on shelf with a co-branded prepare design. The new design includes Minions on the front of pack, besides featuring a large Minion cut-out about the back of pack for some breakfast-time big fun.
Andy Valentine, marketing director attending Honey Monster Foods, said: "As part of the recent brand relaunch, omega watches brought a more grown up, more trusted Honey Monster character back into consumers consciousness and we're hoping of that the rebellious Minions won't tweaked Honey Monster astray with their anticipated antics.
"It's a really exciting venture and with the cereal category currently consuming a bit of ground, we hope that this tasty, limited edition product linked to this Summer's major family movie event bring a smile back to breakfast-time. "
The main limited edition product will be available in a range of suppliers to tie in with the film let go in cinemas. The movie launch is going to heavily supported across all videos platforms.
Honey Monster Puffs now with banana flavoured minions are available in 320g and 450g formats, with an RRP of £150 and £2 correspondingly.
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